{"id":16471,"date":"2025-02-08T08:53:47","date_gmt":"2025-02-08T07:53:47","guid":{"rendered":"https:\/\/vanpasse.nl\/?p=16471"},"modified":"2026-09-14T17:52:20","modified_gmt":"2026-09-14T15:52:20","slug":"difference-turnover-profit-cash-flow","status":"publish","type":"post","link":"https:\/\/vanpasse.nl\/en\/kennisbank\/administratie\/verschil-omzet-winst-cashflow\/","title":{"rendered":"Turnover, profit and cash flow: these are the differences"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16471\" class=\"elementor elementor-16471\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ddf354e e-flex e-con-boxed e-con e-parent\" data-id=\"1ddf354e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50036f12 elementor-widget elementor-widget-text-editor\" data-id=\"50036f12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Wat is omzet?\u00a0<\/strong><\/h2><p><span data-contrast=\"auto\">Omzet is het totaalbedrag dat je bedrijf verdient met de verkoop van producten of diensten in een bepaalde periode. Het is het eerste cijfer bovenaan je resultatenrekening en zegt iets over de omvang van je activiteiten.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Je berekent omzet met een simpele formule:<\/span><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">prijs \u00d7 afzet. Dat betekent de verkoopprijs keer het aantal verkochte producten of diensten. De omzet geeft dus het totaal van de verkoopopbrengst exclusief btw v\u00f3\u00f3r aftrek van kosten.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Een hogere omzet kan ontstaan doordat je:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Meer\u00a0verkoopt;<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Hogere\u00a0prijzen rekent;<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Of\u00a0nieuwe markten aanboort.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Maar let op: een hoge omzet betekent niet automatisch dat je winst maakt. Als je kosten tegelijk hard stijgen, houd je weinig over.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h3 aria-level=\"3\"><strong>Voorbeeldberekening\u00a0<\/strong><\/h3><p>Fictieve maand: je rondt opdrachten af voor \u20ac5.000 exclusief 21% btw. Je factureert \u20ac6.050, maar ontvangt deze maand pas \u20ac1.210. De omzet blijft \u20ac5.000; de ontvangst is een ander gegeven.<\/p><h3 aria-level=\"3\"><strong>Omzet en btw\u00a0<\/strong><\/h3><p><span data-contrast=\"auto\">Omzet wordt altijd berekend exclusief btw. De btw die je aan klanten rekent, draag je af aan de Belastingdienst via de btw-aangifte. Stel dat je 5.000 euro omzet draait met 21 procent btw, dan factureer je 6.050 euro. De extra 1.050 euro hoort bij de btw en is dus niet jouw omzet.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Heb je een jaaromzet van maximaal 20.000 euro, dan kun je onder voorwaarden en na aanmelding gebruikmaken van de\u00a0<\/span><a href=\"https:\/\/vanpasse.nl\/kennisbank\/belastingen\/kleineondernemersregeling-kor\/\"><span data-contrast=\"none\">kleineondernemersregeling<\/span><span data-contrast=\"none\">\u00a0<\/span><\/a><span data-contrast=\"auto\">(KOR). Je brengt dan geen btw in rekening, hoeft geen aangifte te doen, maar kunt ook geen btw terugvragen op je kosten.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p>\u00a0<\/p><h2 aria-level=\"2\"><strong>Wat is winst?\u00a0<\/strong><\/h2><p><span data-contrast=\"auto\">Winst is het bedrag dat overblijft van je omzet minus de kosten die bij dezelfde periode horen. Het geeft aan hoe rendabel je onderneming is. De winst kun je in drie stappen bekijken: brutowinst, bedrijfsresultaat en nettowinst.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h3 aria-level=\"3\"><strong>Brutowinst\u00a0<\/strong><\/h3><p><span data-contrast=\"auto\">De brutowinst is je omzet min de directe kosten. Dat zijn de kosten die direct te maken hebben met je verkopen, zoals inkoop van goederen of materiaalkosten. Het toont hoeveel marge je overhoudt per verkocht product of dienst.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h3 aria-level=\"3\"><strong>Bedrijfsresultaat\u00a0<\/strong><\/h3><p><span data-contrast=\"auto\">Het bedrijfsresultaat bereken je door van de brutowinst ook je overige bedrijfskosten af te trekken, zoals huur, verzekeringen, administratie, marketing en afschrijvingen. Dit cijfer laat zien hoe winstgevend je bedrijfsactiviteiten zijn v\u00f3\u00f3r belasting.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h3 aria-level=\"3\"><strong>Nettowinst\u00a0<\/strong><\/h3><p>Bij een eenmanszaak is inkomstenbelasting een priv\u00e9heffing. Die belasting en priv\u00e9opnamen zijn geen bedrijfskosten. Winst is niet automatisch beschikbaar geld: facturen kunnen nog openstaan en betalingen kunnen later volgen. Lees de <a href=\"https:\/\/www.belastingdienst.nl\/wps\/wcm\/connect\/bldcontentnl\/belastingdienst\/zakelijk\/winst\/inkomstenbelasting\/inkomstenbelasting_voor_ondernemers\/privestortingen_en_priveonttrekkingen\">uitleg over priv\u00e9opnamen<\/a>.<\/p><h3 aria-level=\"3\"><strong>Voorbeeldberekening\u00a0<\/strong><\/h3><p>In dezelfde fictieve maand is de omzet \u20ac5.000 en zijn de kosten van de maand \u20ac2.000, beide exclusief 21% btw. De winst v\u00f3\u00f3r inkomstenbelasting is \u20ac3.000. Dat verandert niet doordat een klant later betaalt.<\/p><p>\u00a0<\/p><h2 aria-level=\"2\"><strong>Verschil tussen omzet en winst\u00a0<\/strong><\/h2><p>Omzet is de verkoopopbrengst van een periode; winst is die omzet minus de bijbehorende kosten. Betaling kan eerder of later plaatsvinden. Bij \u20ac5.000 omzet en \u20ac2.000 kosten is de winst \u20ac3.000. Voor je banksaldo moet je naar de ontvangsten en betalingen kijken.<\/p><p>\u00a0<\/p><h2 aria-level=\"2\"><strong>Wat is cashflow?\u00a0<\/strong><\/h2><p><span data-contrast=\"auto\">Cashflow is het verschil tussen de geldstromen die je ontvangt en de uitgaven die je doet binnen een bepaalde periode. Waar winst vooral boekhoudkundig is, kijkt cashflow puur naar geld dat echt binnenkomt en uitgaat.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Je kunt winst maken en toch een negatieve cashflow hebben, bijvoorbeeld als klanten laat betalen of als je veel investeert. Cashflow bepaalt dus of je voldoende liquiditeit hebt om je lopende verplichtingen te betalen.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h3 aria-level=\"3\"><strong>Positieve cashflow\u00a0<\/strong><\/h3><p>Bij positieve cashflow ontvang je in een periode meer geld dan je betaalt. Dat betekent niet automatisch dat je vrij kunt investeren: houd rekening met het saldo, komende verplichtingen en benodigde reserves.<\/p><h4 aria-level=\"3\"><strong>Voorbeeldberekening\u00a0<\/strong><\/h4><p>Een afzonderlijk voorbeeld: \u20ac6.000 ontvangen minus \u20ac4.000 betaald geeft \u20ac2.000 positieve cashflow. Is volgende maand \u20ac3.000 belasting verschuldigd, dan is die \u20ac2.000 niet vanzelf vrije bestedingsruimte.<\/p><h3 aria-level=\"3\"><strong>Negatieve cashflow\u00a0<\/strong><\/h3><p><span data-contrast=\"auto\">Een negatieve cashflow ontstaat als er meer geld uitgaat dan binnenkomt. Dat kan tijdelijk zijn, bijvoorbeeld door grote investeringen, maar ook een structureel teken van financi\u00eble druk.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h4 aria-level=\"3\"><strong>Voorbeeldberekening\u00a0<\/strong><\/h4><p>Terug naar de fictieve maand met \u20ac3.000 winst: ontvangen \u20ac1.210 inclusief btw, betaald \u20ac2.420 inclusief btw. Cashflow: \u20ac1.210 \u2212 \u20ac2.420 = \u2212\u20ac1.210. Bij \u20ac4.000 beginsaldo resteert \u20ac2.790. Er zijn geen andere transacties in dit voorbeeld; de btw-afdracht volgt later.<\/p><p>\u00a0<\/p><h2 aria-level=\"2\"><strong>Waarom zijn deze begrippen belangrijk?\u00a0<\/strong><\/h2><p>Maak je winst maar daalt je banksaldo? Controleer openstaande klantfacturen, voorraad, investeringen, aflossingen, belastingbetalingen en priv\u00e9opnamen. Die be\u00efnvloeden geld anders dan winst. Maak een planning voor de komende drie maanden: beginsaldo + verwachte ontvangsten \u2212 betalingen = eindsaldo. Neem betaaldata op en reken ook met vertraagde klantbetalingen.<\/p><p>Voor hulp bij het verwerken en begrijpen van je cijfers lees je wat een <a href=\"https:\/\/vanpasse.nl\/kennisbank\/starten\/boekhouder-zzp\/\">boekhouder voor zzp\u2019ers<\/a> kan overnemen.<\/p><p>\u00a0<\/p><h2 aria-level=\"2\"><strong>Veelgestelde\u00a0vragen\u00a0<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34ec7f0 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-n-accordion\" data-id=\"34ec7f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5540\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5540\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Wat is het verschil tussen winst en omzet? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"adf49d60-5815-4ece-8d49-00a021de5c06\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><rect width=\"16\" height=\"16\" style=\"opacity:0\"><\/rect><rect y=\"7.64\" width=\"16\" height=\"0.76\"><\/rect><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b159ff04-3740-4ac3-96cc-b414ded50b3a\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><polygon points=\"8.39 7.64 8.39 0 7.61 0 7.61 7.64 0 7.64 0 8.4 7.61 8.4 7.61 16 8.39 16 8.39 8.4 16 8.4 16 7.64 8.39 7.64\"><\/polygon><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5540\" class=\"elementor-element elementor-element-6615408 e-con-full e-flex e-con e-child\" data-id=\"6615408\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fea6ab elementor-widget elementor-widget-text-editor\" data-id=\"0fea6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Omzet is wat je bedrijf verdient met verkopen, winst is wat er overblijft na kosten. Met andere woorden: omzet is wat er binnenkomt, winst is wat je houdt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5541\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5541\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Wat is belangrijker, omzet of winst? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"adf49d60-5815-4ece-8d49-00a021de5c06\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><rect width=\"16\" height=\"16\" style=\"opacity:0\"><\/rect><rect y=\"7.64\" width=\"16\" height=\"0.76\"><\/rect><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b159ff04-3740-4ac3-96cc-b414ded50b3a\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><polygon points=\"8.39 7.64 8.39 0 7.61 0 7.61 7.64 0 7.64 0 8.4 7.61 8.4 7.61 16 8.39 16 8.39 8.4 16 8.4 16 7.64 8.39 7.64\"><\/polygon><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5541\" class=\"elementor-element elementor-element-1ddfeae e-con-full e-flex e-con e-child\" data-id=\"1ddfeae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4eef9 elementor-widget elementor-widget-text-editor\" data-id=\"dc4eef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Winst is belangrijker. Een hoge omzet is prettig, maar winst laat zien of je bedrijf echt rendabel is. Zonder winst kun je niet investeren of groeien, ook niet met veel verkopen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5542\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5542\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Wat is een goede omzet-winstverhouding? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"adf49d60-5815-4ece-8d49-00a021de5c06\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><rect width=\"16\" height=\"16\" style=\"opacity:0\"><\/rect><rect y=\"7.64\" width=\"16\" height=\"0.76\"><\/rect><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b159ff04-3740-4ac3-96cc-b414ded50b3a\" data-name=\"Layer 1\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\"><polygon points=\"8.39 7.64 8.39 0 7.61 0 7.61 7.64 0 7.64 0 8.4 7.61 8.4 7.61 16 8.39 16 8.39 8.4 16 8.4 16 7.64 8.39 7.64\"><\/polygon><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5542\" class=\"elementor-element elementor-element-e728c84 e-con-full e-flex e-con e-child\" data-id=\"e728c84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72eabe9 elementor-widget elementor-widget-text-editor\" data-id=\"72eabe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Er is geen algemeen winstpercentage voor iedere zzp\u2019er. Je verdienmodel en kostenstructuur bepalen wat passend is. Kijk naast winst ook naar het saldo, reserves en komende betalingen: positieve cashflow in \u00e9\u00e9n maand is niet automatisch vrij besteedbaar geld.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Wat is het verschil tussen winst en omzet?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Omzet is wat je bedrijf verdient met verkopen, winst is wat er overblijft na kosten. Met andere woorden: omzet is wat er binnenkomt, winst is wat je houdt.\"}},{\"@type\":\"Question\",\"name\":\"Wat is belangrijker, omzet of winst?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Winst is belangrijker. Een hoge omzet is prettig, maar winst laat zien of je bedrijf echt rendabel is. 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A profitable month can therefore still result in a falling bank balance.<\/p>","protected":false},"author":10,"featured_media":16724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[69],"tags":[],"class_list":["post-16471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administratie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Verschil tussen omzet, winst en cashflow voor zzp\u2019ers<\/title>\n<meta name=\"description\" content=\"Leer als zzp\u2019er hoe omzet, winst en cashflow echt van elkaar verschillen. 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