So your business is set up, but how do you get your first customers? Finding your customer is a big challenge for start-ups. But don't worry: there are a lot of ways to help you find and attract potential customers.
Start with your network
Sometimes you don't have to look far. After all, your first client may be closer than you think. Let everyone know that you have started a business: from friends to family to old colleagues. They might be very keen to do business with you or recommend you to their network.
Our tip: Make a post about your business on social media and ask people to share it.
Ensure a strong online presence
Make sure people know how to find you. A great website and strong social media will make you more visible. Make sure:
- your website clearly states what you do and how customers can reach you.
- You regularly share great content on LinkedIn, Instagram or Facebook.
- you show reviews and testimonials from your first satisfied customers.
Networking and partnerships
- Go to networking events and get in touch with potential clients.
- Work with other entrepreneurs who do similar work but are not competitors of yours.
- Attend events or trade shows where you can present yourself and your company.
Use smart marketing strategies
- Word of mouth: Make sure your network tells others positively about you.
- Email marketing: Build a mailing list and keep any clients informed about updates on what you are doing.
- Actions and discounts: For example, offer an introductory discount or a free introductory meeting for new customers.
Patience and consistency are key
But remember: the search for a customer base now takes time. Make sure you stay visible, keep offering value and listen to feedback from your first customers. You will learn from that and eventually grow through it.
